Interest in cryptocurrency, a form of digital currency, is growing steadily in Africa. Rakevest is one of those platforms in Africa that is interested in spreading the gospel of cryptocurrecy as a means of financial freedom for people.
Rakecoin is a multi-token blockchain wallet that enable users to deposit, receive, send and swap crypto tokens. The platform also allow users recieve NFTs.
The goal of this project was to create a crypto wallet that will allow users peform activities on a decentralized platform seamlessly and this was going to be achieved by improving on the experience existing in the market already.
Speaking to the product owners, we realized we weren’t really solving a problem but instead we’re trying to build on and create an improved experience of the blockchain verse for our target users.
Still we needed to have a clear understanding of how to fit in and carve out our own niche of an existing market. this meant we had to immerse ourselves first to carry out market research, user interviews, SWOT analysis on competitiors in the market.
The goal was to give us insight on: